Vianova Serif Pro™

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What is the Vianova Serif Pro™ font?

The font superfamily Vianova contains each 12 weights of Sans and Slab and 8 weights of the Serif style. The design from Jürgen Adolph dates back into the 1990s, when he studied Communication Design with Werner Schneider as a professor at the Fachhochschule Stuttgart. Adolph started his carrier 1995 at Michael Conrad & Leo Burnett. He was responsible for trade marks as Adidas, BMW, Germanwings and Merz. He has been honored as a member of the Art Directors Club (ADC) with more than 100 awards.
On February 26, 2014, Jürgen Adolph wrote the following:
“I was already interested in typography, even when I could not yet read. Letterforms, for instance, above storefronts downtown, had an irresistible appeal for me.
Therefore, it is probably not a coincidence that, after finishing high school, I began an apprenticeship with a provider of signage and neon-advertising in Saarbrücken, and – in the late 1980s – I placed highest in my field in my state.
When I continued my studies in communications design in Wiesbaden, I was introduced to the highest standards in calligraphy and type design. “Typography begins with writing” my revered teacher, Professor Werner Schneider, taught me. Indefatigably, he supported me during the development of my typeface “Vianova” – which began as part of a studies program – and accompanied me on my journey even when its more austere letterforms did not necessarily conform to his own aesthetic ideals.
The completely analogue development of the types – designed entirely with ink and opaque white on cardboard – covered several academic semesters. In order to find its appropriate form, writing with a flat nib was used.
Once, when I showed some intermediate designs to Günter Gerhard Lange, who occasionally honored our school with a visit, he commented in his own inimitable manner: “Not bad what you are doing there. But if you want to make a living with this, you might as well order your coffin now.”
At that time, I was concentrating mainly on the serif version. But things reached a different level of complexity when, during a meeting with Günther Flake which had been arranged by Professor Schneider, he suggested that I enlarge the offering with a sans and slab version of the typeface. So – a few more months went by, but at the same time, Elsner+Flake already began with the digitilization process.
In order to avoid the fate predicted by Günter Gerhard Lange, I went into “servitude” in the advertising industry (Michael Conrad & Leo Burnett) and design field (Rempen& Partner, SchömanCorporate, Claus Koch) and worked for several years as the Creative Director at KW43 in Düsseldorf concerned with corporate design development and expansion (among others for A. Lange & Söhne, Deichmann, Germanwings, Langenscheidt, Montblanc.”

Vianova Serif Pro™ Font families

The Vianova Serif Pro™ includes the following font families:

  • Vianova Serif Pro Light
  • Vianova Serif Pro Light Italic
  • Vianova Serif Pro Regular
  • Vianova Serif Pro Italic
  • Vianova Serif Pro Medium
  • Vianova Serif Pro Medium Italic
  • Vianova Serif Pro Bold
  • Vianova Serif Pro Bold Italic

Vianova Serif Pro™ Preview

Here is a preview of how Vianova Serif Pro™ will look. For more previews using your own text as an example, click here.

Is Vianova Serif Pro™ A free font? Is Vianova Serif Pro™ Free to Download?

No,Vianova Serif Pro™ is not free to download. You will need to pay for it I'm afraid. Almost every font that we list on is a paid-for, premium font. We do have a Free Fonts section where we list free fonts that you can download. There is no point trying to find a free download of Vianova Serif Pro™ so please don't waste your time looking.

It is highly unlikely that you'll be able to find Vianova Serif Pro™ for free. There's a lot of websites that will say "Free Download" but these are just attempts to get you to click on a link which will either take you to an ad landing page or you risk getting viruses on your computer. In the rare occasion that you do find a free download for Vianova Serif Pro™ remember that it's illegal to use a font if you didn't pay for it!

If you really want Vianova Serif Pro™ and you want to truly own it the legal and safe way, then click here to visit the download and purchase page on Here you will be able to obtain the proper license. The designer and publisher deserves to be paid for their work, as they have put in the hours and the creativity to produce such an amazing font. Good luck with your purchase and future use of this font. :)