What is the Primex font?
One of the Modulus series of interchangeable type styles built around a common framework. A general purpose design with squared forms and a simplified finish, Primex delivers excellent clarity on-screen and is doubly effective in print. The key features are its simple utility and unremarkable appearance. Where most fonts exert their individuality, Primex prefers to remain anonymous. The compact proportions closely follow Alternate Gothic*, one of the 20th century’s most ubiquitous and versatile types. In style Primex is patterned after countless squared grotesks and linears; industrial in essence with contemporary twists, a robust work-a-day typeface totally subservient to the message. Primex is suitable for anything from text to sub-headings, incidental text, main headings, logos, display, signage and poster work, and extends this range with high readability on-screen thanks to its simple right-angled construction. A companion oblique font is included with the base font at no cost.
one weight fits all
extra-condensed for maximum cramability
high performance in low resolution media
*extra-condensed generic sans serif type based on the Gothic even-width principle, from around 1903 onwards.
Primex Font families
The Primex includes the following font families:
- Primex Oblique
Here is a preview of how Primex will look. For more previews using your own text as an example, click here.
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