What is the Ideal Gothic™ font?
At the turn of the 20th century monolinear alphabets were often despised for their dullness. Typographers, therefore, took great pains to breathe some kind of individuality into the monotonous sans-serif scheme. They started with subtle differentiation in the thickness of vertical and horizontal strokes and finished by improving details. More…
By this they arrived at a more decorative appearance of the type face which thus became more regardful of the eye of the bourgeoisie. Ideal Gothic is no exception. It is characterized by a correct stiffness which will improve the morals of every idea printed by this type face. The awkward curves of the italics are a little suggestive of openwork iron products or the bent iron of the decorative little railings in a Prague park. The so-called “hidden” and, furthermore, curved serifs complete the inconspicuous “charm” of this type face. All its above-mentioned features, however, suddenly turn into advantages when we need to design a magazine, a brochure or an annual report, in short whenever illustrations dominate.
It is not by accident that the basic design of “Ideal Gothic” has such a light tonal value – it competes neither with fine pencil sketches, nor with sentimental landscapes. It is very suitable for business cards and corporate identity graphics.
Ideal Gothic™ Font families
The Ideal Gothic™ includes the following font families:
- Ideal Gothic 1
- Ideal Gothic 1 Italic
- Ideal Gothic 2
- Ideal Gothic 2 Italic
- Ideal Gothic 2 Bold
- Ideal Gothic 2 Bold Italic
- Ideal Gothic 3
- Ideal Gothic 3 Italic
- Ideal Gothic 3 Bold
- Ideal Gothic 3 Bold Italic
Ideal Gothic™ Preview
Here is a preview of how Ideal Gothic™ will look. For more previews using your own text as an example, click here.