What is the Fedra Sans font?
Fedra Sans was originally commissioned by Paris-based Ruedi Baur Integral Design and developed as a corporate font for Bayerische Rück, a German insurance company, as part of their new visual identity. According to the commissioner, the objective was to ‘de-protestantize Univers’, the typeface which Bayerische Rück had been using since Otl Aicher designed their first visual identity in the 1970s. The typeface reflects the original brief: it humanises the communicated message and adds simple, informal elegance. The most important criterion was to create a typeface which works equally well on paper and on the computer screen, and is consistent across all computer platforms. More…
After first versions of the typeface were completed and digitised, the project was cancelled as Bayerische Rück was acquired by another even larger multinational corporation. This put an early end to the story of the custom font.
Since a lot of work had been done already, I decided to complete the typeface, adding extra weights and expert fonts. Shortly before the planned release date of the typeface, my studio was broken into, and my computers and back-up system containing all the font data were stolen. What initially seemed like the ultimate designer’s disaster was actually beneficial for Fedra. The incident delayed its release, allowing me to re-examine the early design decisions, made under the assumption that the font would be exclusive to the company and never publicly available. The new version is more versatile, offering a wider range of fonts, a number of special typographic features. The spacing of the font was altered, as well as the slope of the italics. Many characters were redrawn creating a more flexible type family.
Fedra Sans Font families
The Fedra Sans includes the following font families:
- Fedra Sans Light
- Fedra Sans Light TF
- Fedra Sans Light SC
- Fedra Sans Light Italic
- Fedra Sans Light SCItalic
- Fedra Sans Book
- Fedra Sans Book SC
- Fedra Sans Book SCItalic
- Fedra Sans Book TF
- Fedra Sans Book Italic
- Fedra Sans Normal
- Fedra Sans Normal SC
- Fedra Sans Normal TF
- Fedra Sans Normal Italic
- Fedra Sans Normal SCItalic
- Fedra Sans Medium
- Fedra Sans Medium TF
- Fedra Sans Medium SC
- Fedra Sans Medium Italic
- Fedra Sans Medium SCItalic
- Fedra Sans Bold
- Fedra Sans Bold TF
- Fedra Sans Bold SC
- Fedra Sans Bold Italic
- Fedra Sans Bold SCItalic
- Fedra Sans Light Expert
- Fedra Sans Light Italic Expert
- Fedra Sans Book Expert
- Fedra Sans Book Italic Expert
- Fedra Sans Normal Expert
- Fedra Sans Normal Italic Expert
- Fedra Sans Medium Expert
- Fedra Sans Medium Italic Expert
- Fedra Sans Bold Expert
- Fedra Sans Bold Italic Expert
Fedra Sans Preview
Here is a preview of how Fedra Sans will look. For more previews using your own text as an example, click here.
